Lotte Resorts Brand Overview: Luxury Family-Friendly Resorts and Wellness Escapes

Discover Lotte Resorts across Korea and Japan – Buyeo, Jeju Art Villas, Sokcho, Arai, Gimhae. Compare room types, amenities, rates, and insider tips for luxury and family-friendly stays.

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Lotte Resorts: Global Footprint and Expansion

Lotte Resorts Brand Logo (Image Source: Official Lotte Resorts Website)

Branch	Address	Opening Day
Lotte Resort Buyeo	400, Baekjemun-ro, Guyam-myeon, Buyeo-gun, Chungcheongnam-do, South Korea	2010.09.02.
Jeju Art Villas	124, Saekdaljungang-ro 252beon-gil, Seogwipo-si, Jeju Special Self-Governing Province, South Korea	2012.03.20.
Lotte Resort Sokcho	186, Daepohang-gil, Sokcho-si, Gangwon-do, South Korea	2017.07.20.
Lotte Arai Resort	1966 Ryozenji, Myoko City, Niigata Prefecture, Japan	2017.12.16.
Lotte Hotel & Resort Gimhae	282 Samsan-ro, Nam-gu, Ulsan, South Korea	2024.10.08.

Introducing the Lotte Resorts Brand

Lotte Hotels & Resorts is the hospitality brand under Hotel Lotte, a subsidiary of the Lotte Group(004990.KS ▼₩31,650). Within its portfolio, the resort properties are specifically branded as Lotte Resorts.

Under the slogan “Design the Value of Time,” Lotte Resorts focuses on delivering authentic experiences that honor the guest’s time and well-being. Each property features nature-friendly design and actively incorporates local culture, history, and artistic elements. The result is a comprehensive experience that offers relaxation, healing, gastronomy, and leisure beyond everyday life.

Lotte Resorts offers a wide range of options by operating both condominium-style rooms with fully equipped kitchens and hotel-type rooms without cooking facilities. In addition, the resorts are not isolated stand-alone properties; they are strategically positioned to provide easy access to dining, entertainment, shopping, local attractions, cultural sites, and waterparks, allowing guests to enjoy a complete and convenient vacation experience.

However, there is an issue with inconsistent branding across the hotels. Most global hotel companies name their properties using a clear format: Brand (Lotte Resorts) + Location Name. In the case of Lotte Resorts, only Lotte Resort Buyeo and Lotte Resort Sokcho follow this convention. The other three properties—Jeju Art Villas, Lotte Arai Resort, and Lotte Hotel & Resort Gimhae—use inconsistent naming, which can confuse guests. This inconsistency stems from Lotte Group’s internal structure, divided between Lotte Korea and Lotte Japan, resulting in complex management arrangements for each resort.

Introducing Each Lotte Resorts Property

Exterior View of Lotte Resort Buyeo (Image Source: Official Lotte Resorts Website)

Lotte Resort Buyeo is a four-star integrated resort located in Guyam-myeon, Buyeo-gun, Chungcheongnam-do, and was completed in 2010. Designed around the history and culture of the Baekje Kingdom, the property blends traditional hanok-inspired elements with modern architecture. It offers hotel-level facilities and services along with a wide range of amenities.
Key features include more than 310 condominium-style rooms, the indoor–outdoor Aqua Garden water park, a premium outlet mall, multiple dining venues such as restaurants and cafés, a convention center, and various family- and children-oriented activity zones. The resort also operates a golf course and dedicated Golf Village accommodations.
The surrounding area includes major cultural attractions such as the Baekje Cultural Land, making it an ideal destination for both cultural exploration and relaxation. Guests have access to complimentary Wi-Fi, self check-in kiosks, a laundry room, convenience store, game zone, photo booth, and other on-site amenities. Lotte Resort Buyeo is also well known as a filming location for the 2023 MBC drama “열녀박씨 계약결혼뎐(The Story of Park’s Marriage Contract)” starring Lee Se-young and Bae In-hyuk.

Exterior View of Jeju Art Villas (Image Source: Official Lotte Resorts Website)

Jeju Art Villas is a premium integrated resort located in Seogwipo, Jeju, designed to harmonize nature and contemporary art. The property features villas created by world-renowned architects such as Seung Hyo-sang, DA Group, Kengo Kuma, Lee Jong-ho, and Dominique Perrault, each offering distinctive aesthetics and a luxurious atmosphere. Inspired by Jeju’s volcanic “oreum” terrain, the entire resort layout creates an immersive sense of blending with nature, with spaces optimized for small-group privacy and relaxation.
Facilities include the Olle Garden walking trail, a fitness center, outdoor communal swimming pool, club lounge, sauna, observatory, EV charging stations, billiards room, unmanned convenience store, and karaoke room, allowing for a comfortable and convenient stay. The resort’s accommodations consist of two- and three-bedroom villa-style units, each with a private parking space, making them ideal for families seeking privacy. An on-site shuttle service improves access to nearby attractions. Jeju Art Villas is widely praised as a serene retreat where nature and art coexist seamlessly.

Exterior View of Lotte Resort Sokcho (Image Source: Official Lotte Resorts Website)

Lotte Resort Sokcho is an oceanfront integrated resort located in Daepo-dong, Sokcho, Gangwon Province. Positioned between the East Sea, Sokcho Beach, and Oeongchi Beach, the property opened in 2017 and offers a total of 392 rooms, making it well suited for families and group travelers. Every room features an unobstructed ocean view of the East Sea, which is one of the resort’s defining strengths.
Key facilities include an indoor water park, an infinity pool, a fitness center, a sauna, a jjimjilbang, a karaoke room, a laundry room, a convenience store, and a café, providing a wide range of leisure and relaxation options. Its coastal location also places it within close proximity to scenic walking trails, Daepo Port Fish Market, Sokcho Expo Tower, and Seoraksan National Park. The resort is surrounded by the Oeongchi Beach boardwalk deck, allowing guests to enjoy nature with exceptional convenience. The underground parking garage also offers electric vehicle charging stations.
Lotte Resort Sokcho is well known as a filming location for the 2018 tvN drama "남자친구(Encounter)" starring Song Hye-kyo and Park Bo-gum, as well as the 2025 SBS drama "우리영화(Our Movie)" starring Namgoong Min and Jeon Yeo-bin.

Exterior View of Lotte Arai Resort (Image Source: Official Lotte Resorts Website)

Lotte Arai Resort originally opened in 1993 as Sony Arai Resort, developed by Hideo Morita, the eldest son of the late Akio Morita, founder of Sony. Due to financial difficulties within the Sony Group, the resort closed in 2006 and remained idle for several years. Lotte Hotels acquired the property in 2015, carried out approximately two years of renovation, and reopened it in 2017 under the name Lotte Arai Resort.
The resort is located in Myoko Kogen, Niigata Prefecture, a region known for heavy snowfall and recognized as one of the birthplaces of skiing in Japan. Since Lotte’s acquisition, the property has been operated as an all-season integrated resort offering facilities for slalom skiing, snowboard downhill and jump activities, and various other leisure sports, earning strong reviews from visitors.

Exterior View of Lotte Hotel & Resort Gimhae (Image Source: Official Lotte Resorts Website)

Lotte Hotel & Resorts Gimhae was launched in June 2021 as a development project utilizing the remaining land within the Gimhae Tourism and Distribution Complex. This complex includes the largest waterpark in the Gyeongnam region, Lotte Outlet, a sports center, and a theme park, creating a comprehensive tourism and leisure infrastructure.
The hotel’s exterior design was inspired by the “upright ornaments” of the gilt-bronze crowns of the Geumgwan Gaya Kingdom. The interior follows a family-friendly “Family Adventure Town” concept designed to accommodate guests of all ages. Facilities include an indoor pool and a seasonal outdoor pool, a full-service spa, sauna, fitness center, kids’ club, golf practice range, and both indoor and outdoor tennis courts, offering a wide range of recreational options for visitors.

Resort Competitors in Lotte Resorts’ Market Segment

Most resort properties in South Korea are located outside major cities, typically in regions near golf courses, coastal areas, and other tourist destinations. Within the domestic market, the leading companies operating large-scale resort portfolios include Sono Hotels & Resorts under Daemyung Sono Group (Preparing for an IPO), Hanwha Hotels & Resorts under Hanwha Group (000880.KS ▼₩88,900), Kensington Hotels & Resorts under E-Land Group (Privately held or unlisted), Ananti under Ananti (025980.KS ▼₩6,840), and Haevichi Hotel & Resort under Hyundai Motor Group (005380.KS ▼₩272,500). These brands collectively shape the core landscape of Korea’s resort industry.

In the global context, the competitive set for Lotte Resorts can be benchmarked against resort offerings from major international hotel groups. Key comparables include JW Marriott Resorts and Marriott Resorts under Marriott International (MAR ▼$285.72); Holiday Inn Suites and Holiday Inn Resorts under IHG (IHG ▼$128.92); and the Trademark Collection by Wyndham under Wyndham Hotels & Resorts (WH ▲$72.08). These global brands represent the closest equivalents in terms of positioning, amenities, and target market within the broader hospitality industry.

Room Rates by Lotte Resorts Location

Room Photos from Each Lotte Resorts Property (Image Source: Official Lotte Resorts Website)

Search Criteria: Monday, December 8, 2025 – Tuesday, December 9, 2025; 1-night stay; member rate on the official website; price in USD(Tax & Service Charge Included)

Branch	Standard	Select Suite
Lotte Resort Buyeo	$116.41	$147.04
Jeju Art Villas	$387.68	$387.68
Lotte Resort Sokcho	$168.82	$229.41
Lotte Arai Resort	$89.85	Unavailable for booking
Lotte Hotel & Resort Gimhae	$107.56	$150.44

At Jeju Art Villas, all accommodations are designed as pool villa–style suites. As a result, the property’s standard room category is effectively its select suite category. For reference, the standard unit DA GROUP 63-pyong Type A’ measures 210㎡ and features a three-story layout with three bedrooms and three bathrooms, offering a substantially larger configuration than typical resort accommodations.

At Lotte Arai Resort in Japan, reservations are currently available only up to the “Deluxe Family Twin Room – Lodge Wing” category from now through March 2026. Higher room categories, including the select suite class such as the “Deluxe Suite R Room,” are not bookable at this time. Reservations for stays from April 2026 onward have not yet opened, making it difficult to provide a meaningful comparison of room rates for the upper-tier suites.

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